Achiness In Chest, Irregular Beats

"With the ball in the head"
By: Andrés Suárez Cardona Johnnatan

This little written about being a beautiful tribute to the mind makes it soccer. It does not seek to raise it on other sports or do win more converts, but simply highlight some of its aesthetic side (not cosmetic) not reached with the advertising or the millions of shirts that marketing is put on the skin of fans consume it.

This essay aims to be a ball that hit the chest of every lover of football and sports as a child to show that artists and magicians of the court he was given on every play. The discussion with the Painting and artwork built with that design dribbles and goals that reach only to the imagination, friend who was taken out of the hat with bicycles, popcorn and roulette wheels, movements and gestures that show the great expression of football dreams come true.

That's how I feel about soccer, as I perceive and remember, football with which I am moved, I get angry and cry from joy to see and play. Joy and suffering that helps me live and live with my friends, my girlfriend, my friends, my family and myself. A constant evolution that I hope will not be exhausted into oblivion or the pain of everyday life.

And I can speak good of the game because it has given me endless memories. The joy that I get to play at least once a week with my neighborhood friends, college and work, the party is an excuse to meet, for we must not lose the friendship, to cooperate in any court as a team. Banquitas first was in the neighborhood or collecting stones to form the arches in the street, then was in the sandbox one block above the house, now on a farm or in the new synthetic fields have become another business. But in a place that is, football is the reason and ritual reconnects us for many a religion.

is in those encounters in which she plays the smaller cover and between the ends of worry and fuss before enjoying the praise of others interested in playing with him. However, almost always the child who was under the posts, one day at the first opportunity comes to move the ball and forget about the arcade, which is why it is so hard to find a goalkeeper to deny him the joy excites the strikers, who has an interest in preventing the ball touches the net because realize what it feels like only to touch her feet. Okay, may sound exaggerated, there are some that like to cover, but not the generality. The truth is that when they appear, they do with deserving pride Rafael Alberti as they dedicate a poem which gave goalkeeper Franz Platko Barcelona Hungarian English. After an intense match against Real Sociedad Alberti said:

"In a desperate moment, was rushed so furiously Platko by the Royal Society who was bloodied, unconscious, a few meters from his post but with the ball in his arms (...) reappeared, bandaged head, strong and beautiful, determined to get killed "

And then come the poem "Ode to Platko" immortalized by Barca goalkeeper.

How human is to keep that joy and admiration that we football, without excess of tactics and strategies, advertising and marketing. Practices that all they do is to enact wasteful consumption and not at leisure and educational component. Yes, because if you look closely at football, also teaches. Discipline commitment, communication, respect, perseverance, qualities that we embody as people and to help us make decisions that give us character and approach to the falls and that drive us to rise again and go for another blow from a ball to make it better.

Football example teaches us patience and coolness that is required to record the soul of Vaseline. Same Antonín Panenka took the decisive penalty at Euro 1976 before the German, where for the first time under the gaze of thousands of spectators, took a large soft in the middle of the goal, ridiculing no more nor less than Sepp Maier the best goalkeeper at the time. Matched by a genius like Zidane to Jester in the final of world cup 2006.

Football teaches us by example that in the midst of difficulties and drama of life, may appear sufficient motivation for the emergence of the best artists in the field. Juan Villoro in his book "God is Round", says football history sadly shows that "... happy families do not produce players. It takes a lot of thirst for compensation for display to 100 000 fans in a stadium and millions of spectators in the mediasphere. The man sings opera or break records because something horrible happened ...". It is clear that the rule is not sui generis, also listed players who did not have great needs and become stars, but the daily shows that it is a commonplace.

To return to aesthetics in football and not get away from the meaning of the text, I must first clarify that my love for the sport grew and singing and shouting to the green of Antioquia, National learned that football is "collective poetry," as Morin. I discovered that in the middle of the stands we lose all rationality and we become one with the mass, which raises the blood to the head and insulting a referee by whim and suddenly due to a tunnel or a beautiful play comes proud to be a team celebrating a goal with the strange side. Apparently no matter the social class differences, we are all one, a color that unites and divides us at the same time. It creates a mystique that as usual we do not understand.

remember the classics vs. America de Cali, the goals of the Smurf's left us nostalgic Ávila, the flying of Higuita and his dribbling outside the arc. The high speed of Ivan Ramiro, who as a velociraptor in the defense reached the dam and stayed with the ball. Andrés generating admiration for the elegance of the court, the interminable Aristi and many celebrations that brought us back star Faustino.

Some chide football misfortunes of violence and corruption, but is not sufficient argument to deny beauty. Ever the English writer Rudyard Kipling won the football, "the little souls that can be satiated by the muddy idiots who play it." Without wishing to be too naive, sadly I see that Kipling did not have the chance to experience and perceive. Not even he understood. Things just feel, that are beyond rationality, which included losing all beauty and denatured. It is necessary to bear them and enjoy them for not wanting to explain. Not to lose touch with reality, but to transgress it and make it more sublime.

feelings in a good football game for me are easily matched to the pleasure of listening to music, a taste for good book or understanding with a good movie. In the final of the Champions League 2005, for example, no one believed that Liverpool could recover the 0-3 draw against AC Milan and Italy and then take the title from the 12 steps. The great captain Stephen Gerard towed began with a spectacular headed goal and was the manager of the criminal who put the commitment 3-3. Without doubt, the players appear in the most anticipated moments, that makes them memorable. This has been perhaps the most moving final I've seen, but certainly my most enjoyable was the last league champions who won the meringues. Zidane (standing, please. Let us honor the teacher) got the winning goal for Leverkusen beat the German. The ball that had been raised with difficulty by Roberto Carlos, was flying toward the left leg of the French with such grace that the latter were slower, the magician with the impact safely without dropping it and took a shot worthy of a final and the best team in the twentieth century by FIFA, the Real Madrid. Goals

through misfortune, battles against dragons, griffins and that not even Homer could have imagined. Exploits of heroes like Rivaldo in the last day of the English league, needed to give the victory to his team to advance to the Champions League and scoring three goals to be reunited with his selection to the whim of Luis Van Gaal. Rivaldo and Ruben Baraja had scored two goals apiece to finish the job did not leave, when suddenly the Brazilian jumped in the middle of Valencia and devised a magic Chile put the game 3-2 in the final minute of the match. My preferred goal, a goal that takes me back to my childhood and me goose bumps at the harmony of movement. The same feelings that I feel the only domain that permeated Maradona on the ball, the kick that still fails to elucidate the temerity Barthes Roberto Carlos, the beauty of the game that we gave Mexico 70 Brazil as the best selection history and that, under the baton of Pelé with his speed, poise and elegance gave us 1300 and three global goals make him the king of this sport.

But as I said before, amid the joy of the other side there is sadness. I do not remember a game more sad, but at the same time has gotten away with so much satisfaction in the work of teams like the Mustang Cup final 2004 between National and Junior, where despite the 3-0 start go up in Barranquilla with 5-2 in Medellin was not enough to win on penalties. The satisfaction of having given everything on the field despite losing the championship was a good resignation. It is not a delusion or maybe yes. But the feeling is so honest that it hurts less defeat. The penalties that have been the lowering of Roberto Baggio in the final of the World Cup with Brazil in 1994 and Martin Zapata (not missed a penalty) Deportivo Cali in the final of the Copa Libertadores 1999 with Palmeiras were the same oppression for green supporters at that time .

's own goal that every Colombian Andres recalls the 1994 World Cup, the Maracana in Rio de Janeiro Uruguay, Zico's sadness in that controversial match against Italy in 1982 and have no disagreement with our selection in the world are feeling that gives us the football and that evoke pain, but also are inherently linked and in no way justify the heinous acts that sadly witness on their behalf. As I said initially the sense of this essay was to highlight some thoughts on the aesthetic side of football, a word that carries not only the beauty but the sensitivity to life, victory and defeat. Aesthetics are those related to ethics (and thus the decisions of our actions) and well understood means not forget what Zinedine Zidane reminds us: "In life there are things more important than football," we do not lose your head by the ball better count the first to play with the second.

Rick Salomon Night In Paris

Com or or Corporate education: imposed or agreed?
By: Fre d Pulgarín Alexander and Andrés Suárez Johnnatan

There is a concern that concerns us as communicators: the question of whether corporate communication in the workplace is agreed needs arising from the conditions of the new information age and the new economy [1] or if it is imposed as an arbitrary element in the organizational world.

Currently, the communication goes from a simple human action and beyond to be seen as a field of knowledge by some and as a complex analytic social science by a few others, which brings the words coexist and live together. Even authors such as Costa argue that "the only way to restore the unit back to the company is through communication, as it has emerged as the first strategic force, over other techniques such as management and production "as part of the new paradigm of XXI century .

This article from the rise and recognition that has been in business communication, we present two different positions, we compare two points of view, but analyzed in the same context as part of a reflection in which we hope the reader make your own interpretation and reasoning about the arguments of the same, and answer the question of whether corporate communication is built or if it is correctly state that can match a policy that complies without any discussion and with full accommodation.


The arbitrariness of communication

Designing communication in organizations as an integrated body, with defined objectives and in pursuit of shared interests, allows structural rethink the true meaning of the concepts of image and corporate identity mainly within Corporate Communication. To clarify why we should remember that the task of phenomenology is to study the essence of things and emotions, in this case our object of study is communication, which only guess from our affections as individuals and society, in this way is that we must address this kind of philosophical study to understand communication from their practice and their true meaning from what is actually happening on the business.

The simplest definition of the act of communicating is to make common, and indeed the media as social and human science or field of knowledge (I shall not discuss this category) should come from its meaning to try to be a mutual sense element constructor from any field. However, as neutral and docile instrument, communication can become a tool to resolve conflicts or to encourage fundamentalism, deceit and senseless wars.

The capitalist market, if there is such a marketing, is a clear example. In the new era of services requires the conscientious study of communication processes from any organization, communication should be recognized, we reiterate, as a tool built from purely social elements, which should endeavor to ensure that each individual is builder of his own reality. But like any type of study, our science of communication is two kinds of different realities: one built (our theoretical elements) and one experienced (what actually happens in practice), and it is there in the living, where we admit perception processes communication as something imposed by those who maintain their economic interests over social and directly affect all members of the same instrument that is organization.

Are we clear?, Which is why individuals who now come to organizations only try to adapt to them, or appear to be members of these and not feel left out, no organization can do with what they really think or want as individuals, but must resign themselves to ways of seeing and understanding the culture that exists within the world organization from the Directives. They become the communication processes in a standard to be complied with, but which can not participate in its construction, from an uncontrolled capitalist, which is conceived as administrative processes in Third World societies.

So is a communication mechanism rather than inclusive and intersubjective aspects builder, social and human, a tool that generates arbitrary about special interests? What is the domain?. Consider first our lived reality in the labor market, we recognize how they maintain their hierarchy, economic and political power these groups ever, and look at how communication processes are discussed only for the maintenance of a dominant structure over another, and is consider course this as a misconception of communication, as it seeks to justify from organizations that seem not to understand the intrinsic conditions of humanity itself.

Is it the same manipulation of information to build individual interests and maintain a domain, which makes communication processes in wishful thinking of a construction group, which does not exist as such, but that disguises the identity element and corporate culture?. In other words, this type of process is known only to confuse the perceptions of those who observe the organization? "To generate or prove what is not public opinion, and distract from what is really going on internally?.

When we understand the human being as the only generator of cultural meanings from their relationships with others, we find that necessarily should continue to maintain the same practice inherent in the human condition in all its relations and social constructs, but unfortunately, in order to order such group structures, prefers to accommodate the thought of a few, to allow a prevailing ideologies and crush the other. Communication in this case remains consensual and constructive relational praxis, and becomes a tool and arbitrary tax, those who wish to continue must be adaptar, los demás deben abandonar el sistema.

Comunicar es construir no imponer

La comunicación surge de la necesidad y no de una arbitrariedad, es cuestión de dos polos humanos y por ello se construye y reconstruye.

No se puede concebir la comunicación como una imposición porque sería prohibir la esencia de la misma. Decir que la comunicación es una coacción, es usurpar y robar su retroalimentación [2] . Sería ignorar el perceptor que debe recibir, decodificar, interpretar y retroalimentar el mensaje, es decir, la parte más importante del proceso comunicativo: el fortalecimiento del mismo.

La comunicación emerged in prehistoric man, as one of the requirements that allowed him to initiate a system of survival and development. It was never imposed, hence the human being is social by nature. In this sense, the idea of \u200b\u200bimprovement and development, only accepted the possibility of better and more efficient return to action on specific topics, from mistakes and preconceptions, implying a continuing concern communication that allows for renewal. Which means that communication is reflexive.

In a business context but some organizations address the Corporate Communications forgetting the reflexive, sooner or later understand the need communication that is grounded in a consensual way (including all its components: identity, culture, image ...) for their members, otherwise the actions of the company will eventually collapse due to the various barriers that affect organizational processes, and works around the well-being.

To understand why, one must understand that one of the many benefits of a well managed communication is that it allows to mediate conflicts, to mitigate and relocate to a sensitive procedure and more rational. Thus, the communication should be understood from the agreement to build processes that encourage optimal social commitment within the organization acknowledging disagreements. Motivation means to move, drive and encourage action.

However, the motivation is complex, because it is achieved through the implementation of the work aimed at achieving the objectives in line with standards or expected patterns to achieve a jointly participated. It can not be only speech but must be accompanied by action. Therefore, to achieve real and internalized motivation in organizing the implementation of all elements of corporate communication (not necessarily understand the term) is assumed (not overlapping) the communication as a factor that gives value itself and therefore all other actions.

In this context, the Communication is the tool to motivate, change and give importance to the action, if it can establish good communication, the action is established and maintained successfully. Communication helps to adapt to new social and cultural reality as it is the only way to achieve this connection, necessary for effective progress, in addition to promoting the linkages between the different parts of the organization.

the same line of thought the work of the corporate communicator makes sense to the extent that manages the communication processes in an appropriate manner by proactive strategies that allow the organization to a constant improvement is there, where the communicator difference in the ability of analysis that address information in each situation and any action that derives report [3] . It's a matter of opinion.

Also, another main point to understand why communication is not arbitrary is to understand the communicator's role as director of communications and not as a dictator of the same. To illustrate this latter function has one of the vectors of Corporate Communication, Identity. According

Munera and Smith "The set of objects and signs objectively represent the organization, at least for a while, and facilitate the distinction, recognition and remembrance of the same, ie that allow their identification " [4] is what is known as identity. Emphasize the annotation of the authors because communication is constructed and reconstructed, as I said earlier, according to the needs of organizations, therefore, communication is not an imposition, but an action inherent in the business. That according to its reflective quality can change.

also about identity, the fact implies a government direct, so that as each one chooses whether to govern their own life or allowed to govern by it, just as happens in corporate communication, the identity of the organization or rules governing the organization identity.

terms as may be distorted identity and culture. In fact, it actually looks a culture is to collect individual expression of its members and collectivize, indicted on common objectives that contribute to development in this case the organization. However, it reiterates that it is a matter of government, not to confuse means with ends and subjects with objects. Corporate communication well exercised in organizations is built from an ethical stance.
communication but not for all this
etymology of the communication states, then "make common", "pooling" or "sharing" takes all its meaning if it sees only as an imposition, when in fact come together in the communication elements such as feedback, continuous renewal, the motivation, connectivity and management of shared meanings defendants to generate directions.

[1] The new paradigm, the new four pillars of the entrepreneurial mindset:
Identity, Culture, Communication and Image given by Joan Costa.
[2] discussed this term as its root mean retro to reverse. That is, if feedback, the message is returned to the sender and does not reach the recipient. A better term would be feedback: Return of the output of a circuit or system at the input.
[3] Communication is action and action is communication.
approach set out by Costa in the book: Communication in Action.
[4] MÚNERA Uribe, Pablo Antonio. Sánchez Zuluaga, Uriel; Communication Business
corporate look. Medellín: Zuluaga. 2003 p.267